The Best Seo Tools SEO Powersuite Review

SEO power suite review. 

SEO Powersuite is a suite of SEO tools that I use on a daily basis. It is one my core tools thatís that gives me the edge over the competition. I use it for a huge range of tasks from website audits to link building It's critical to my business, I would be lost without it! You can use SEO Powersuite to manage every aspect of your SEO campaigns. It includes 4 separate tools which are website auditor, rank tracker, SEO spyglass and link assistant. 

You can use it for everything including completing detailed SEO audits & reviews, tracking all of your rankings in every search engine, finding and downloading yours or your competitor's backlinks and discovering high-quality link partners. And some of my readers will be happy to hear its compatible with Windows, Mac & Linux which is rare for an SEO tool!

The Website Auditor tool is great for getting an overall picture of your sites onsite SEO It will spider your entire site downloading relevant information. Using that data it will check for a range of onsite issues. You can use it to optimize your site structure and internal linking. There is a huge range of detailed reports that you can brand as your own. But most importantly it will help you to identify and fix onsite issues quickly and easily.

The Rank Tracker tool is the most advanced rank tracking solution available today. You can check rankings for as many different URLs and keywords as you want up to 1,000 results deep. You can also monitor all of your competitor's rankings & compare your performance. It supports well over 300 different search engines around the world. You can setup totally hands-free scheduling and updates. 

There is a huge range of detailed reports that you can brand as your own. But most importantly you own and control the data - if you use a web-based service you could lose all your historical ranking data in the blink of an eye. Any former SE Scout customers will testify to how important owning your data is. SEO Spyglass is a very handy tool. Firstly it allows you to find and download backlinks

It can grab these from a huge range of sources including its own private database You can use it find your own or your competitors backlinks Then you can compare your backlink profile with your competitors to identify weakness and opportunities It provides detailed analysis with a huge range of metrics and you can export a range of detailed brandable reports.

LinkAssistant can be used throughout your link building tasks It is great for identifying potential link partners and prospects Once identified you can use the mass mailing & management features to contact them all You can keep track of all of your campaigns with ease However I use it slightly differently to automate my guest posting campaigns. Please see the separate how to a tutorial on my site for more details about that.

So letís have a detailed look about website auditor and see how it all works and how we set up our first audit. So this is what website auditor looks like and to get started all you need to do is enter the URL you want to conduct an audit for here and enable the expert options, click next. Now here you can choose lots of different factors for it to check against your site, so Iím going to leave all the internal factors ticked. 

External factors all I want to know is the page rank, my pages I donít really care about cash dates and down here you can check various options for the structure and coding of the website and Iím going to tick all of these. Then you just click on next. And scan all pages of no depth limits and leave all of these settings at default. And it will now go out and spider your website and check against all of those different factors and come back with their report. So while it does that Iím just going to pause the video. 

Okay thatís now finished and it's found 174 URLs in total and took 10 minutes so we can click finish. And now it will say, do you want to go and update the various over ranking factors that it can check. So we can click on yes here and again we have lots of different ranking factors. Some of them weíve seen before some of them we havenít. And you can also click on add more ranking factors here and you can include things like social media functions and checks and weíre going to include all of those. 

As well as ticks over options on the word and initially available on the first run of this site. So we go click okay here, then we can say where we got the internal factors for, external factors we collected all of those before and we donít the cash dates, the social media stuff itís pretty cool and the one structure factor that we didnít get before which was page size. So now we can just click on next and it will go out and fetch all of those metrics for automatically. So Iím going to pause the video while it completes. 

So website auditor has finished updating all of that and if we click on finish, we can now start having a look at all of this different information that it has returned. Now a lot of this does not make much sense and is difficult to kind of review at first glance. So Iím just going to take you through a few of the different ways we can view this data. You can see all of the different reports up here on this dropdown so we can look at all of our pages by page rank so we can look at all the PR 2 pages on my site, 

along with some different information about each of them and we can have a look at pages of HTML validation arrows and we can look at the popularity and social media and see how our pages perform there. So look at this page weíve had a hundred twitter mentions, 66 mentions on Facebook and as youíve probably noticed Google Plus has not been reported there. And to pull out that trick on what we do is click on here to edit the report and we can choose to add some additional columns in here. so letís find page Google plus ones move that one over

and we will have it display that after Twitter, Facebook, Google plus 1. And click okay, okay again and there you can see the new column there reporting all of our plus ones. So thatís social sharing and things like that. But where it really comes into its own is the reports it generates. You can enter the company branding if youíre going to be selling these reports but Iím not going to. Letís wait for it to generate, okay so very quickly we can get some statistics about the crawl and the issues that itís had. 

Weíve got one page of a missing title tag, threes 8 pages of title text too long, 2-page titles and meta descriptions and 63 pages with no meta description tag at all and lots of HTML validations arrows lots of CSS validation arrows. We can see how Google PR is distributed across the pages there. And lots of statistics including broken bulletin, stats and things like that. So a very kind of brief overview report. You can actually come and get a much more detailed look at things which will break everything down for you even further.

And let's come down and have a look, weíve got all of the crawl stats again and we can take a look at pages weíve redirected clients servers. A list of those pages with the missing tag there it is. Pages in the title text too long, we can see a lot of forum topics there theyíre going to need addressing. Pages are duplicate titles and you just get a general idea. You can just kind of run through this report and go through taking it off as you fix things. Lots of HTML error Iím surely going to have to take a look at that.

And what else have we got, Iím assuming Iíve got some broken links across my site, I actually have done an audit on it for a long time, youíd be surprised what crops up in these audits when youíve done one or even not done one for a few months. It doesnít seem I have any broken links. So that is the website order again all of these reports are completely customizable and each one of them looks a bit different and there we go. Thatís just a slightly different

with a few more bits of information there. But again these are the customized bulk. You can include or exclude this information as you want most links 2 pages there, most links from pages no follow up the tribute, status quotes, content analysis loads and loads and loads of different factors of your site analyzed through these different reports here. So that is the website auditor. And now letís move on to rank tracker and look out how you can set that auto track your rankings and all of your competitors. So this is the rank tracker.

This is what youíll see the first time you start the software. So you just want to enter the URL of the site. You want to check the rankings for and click on next. And it will go out and fetch your site initially. Then you can choose which search engine you want to check your rankings for and these are all categorized by country so you can go for USA or Google or you might be wanted Google and Bing for example. But as I am in the UK, trying to rank a UK website I will choose Google UK, Bing UK, and Yahoo UK and then click on next. 

You can then enter a link of keywords, Iím just going to enter a very short list Iíve prepared just to show you how the rank tracker works. And click on next. And this will now go out and check the rankings for my site against all of those keywords. And as you can see its currently going through 10 pages of results which are the first hundred results but you can actually configure it to check the top one thousand if you want to.

 And if we click on the finish here we can take a look at what itís found. So for by SEO not in the top 100 in here Bing but number 1in Google UK and if we look down here we get a little graph but Iíd say this is a first check were not going to see much historical data I will show you a little bit of that a little bit later on and here we can see Iím number 1 across the board from my name, my name with SEO and for the link building, content machine review number 1 in Google, number 4 in Google for just content machine and number 1 in Google UK for buy SEO. So that is the basics of the rank tracker and you saw how quickly it was to check open the rankings for 6 keywords. 

You get lots of different views here, allow you to monitor whatís going on. You can get a more detailed view here as well as visibility differences and things like that. You can see whatís top 10 in any search engine. So Iím just going to load a historical project of lots of historical data to show this off to you a bit more. 

So let me just pause the video. Okay so here is one of my personal sites, Iím tracking the Google ranking USA for it. As you can see from this rank graph it used to perform pretty well till it got slapped and Iíve just been working the last few months to bring it back up and it is finally. And as you can see lots and lots of number 1 spots here, number 3 and you can see the trend here with this lap and the increase. 

This one looked like it got away relatively unscathed. This one this lap and the increase and you can see this kind of history for all of your keywords. You can also have a look at the history records, and look at all the different check dates and what ranking it was each date that you checked it. And you can also have a look at the visibility graph to see how visible it was in the search engines, how it's changed over time and you can also connect your Google Analytics account and see how many visits you got from the specific keyword and how that has changed over time.

So it gives you a rally good overview of your rankings as well as the traffic that brings. You can also get lots of different views like we can get a more detailed view here and just look at the differences or we can perhaps just say Iíd like to know about the keywords that are losing positions and just look at those and see what can be done to reverse that or you can have a look at say what keywords have netted the results and we can say here 1 has entered the top 1000 as I check it. You can just look at what keywords have dropped

from the top results and have a look at why that is. So as you can see thereís plenty for you to look at in terms of rank tracking here and what it can do. You can also export lots of different types of reports perfect for showing your boss or clients and thereís loads of different reports you can pick from here and you can completely customize them as well as to what data each of them includes thereís various tags that you can use there as well as fully brand them up your company profile and logos so if youíre an SEO company

you can brand it with reports to give to your clients. Thereís lots of settings such as proxy rotation, human emulation, the rank checking mode allows you to specify the number of results to check. Thereís loads of different options in here. If you want it to, I havenít done it in this example here but you can also add in your competitors and their URL and it will also track their rankings against yours. And then the ranking graphs down here, you will actually see how your competitorís rankings compared to yours directly. 

So this is a rank tracker, hopefully, you can see why I think it is the best rank tracking software a number of features which itís got are really advanced and more importantly you own all of these historical data is. All local and saved to your computer. So as long as you can keep a backup of that you will never ever lose your historical ranking data. So letís move swiftly on to the detailed look on the SEO Spyglass where you can use it to find and download all of your backlinks. So this is what youíll see when you first

launch SEO spyglass. You can either enter a keyword that you want to rank for here and it will download all of the backlinks so the people currently ranking. Or you can enter a specific URL which is what Iím going to do here so I just type my blog address into here show expert options is checked and click next. We can choose from various backlink sources and it will go out and check on each of these for backlinks pointing to our URL. Iím just going to use all the USA ones and click next. 

And you can also connect your Google Analytics account to see which backlinks can actually bring a new traffic. So Iím just going to pause the video while I do that. Okay, I have done that and we can tell it to find an unlimited number of backlinks and to automatically exclude duplicates. Click on next and it will automatically go out and fetch all of those for us. And as you can see very quickly it has returned 815 backlinks in just over 10 seconds. 

And Iím just going to cancel this task for the sake of sharing and oh there we go itís done. So 18 seconds to find 826 backlinks. We can click on finish. And you can see a list of all the links here and now we just need to go out and fetch some additional data about them. So it promises to do that click on yes and here you can see lots of different factors to choose from. You can also add some more factors in here such as indexation popularity and social media popularity and various other factors here. 

so Iím just going to leave the default ones in play here, domain age domain IP, domain page, elixir rank domain directory, demos listing, yahoo directory listing. Various page info and external factors. So we can click on next and that will go out and update all of those factors for us for our 826 backlinks. So Iím just going to pause the video while it goes that. Okay, so itís has taken just in 9 minutes to get all the data and 826 links if we click on finish. 

Straight away weíve got a list of our links here along with a title wherever itís still linking or not. What anchor text do you use the anchor text URL the page PR, how many external links are on the backlink page and the total links including internal links and other factors such as link value IP and domain page rank and things like that? Now all of these columns are all sortable so we can have a lot up here and weíll find down here, I have got a PR five-link coming in here nextweb.com and Iíve also got a page rank full link coming here. 

And we can always sort this data as well and we can remove all of the links that no longer link back here. and weíve got lots of nodes their lots and lots of nodes, highlight those and just press delete or delete, remove backlinks here. and that would delete those. So now weíre just left with the lit of all active backlinks and we can look at all different types of reports up here. But most interestingly is the statistics and we can get a range of stats about all of our links broken down into different tabs. So letís take a look at some of those. 

So we can see what domain extensions our links are coming from, nearly 91% are coming from .coms. the domain and the number of links and its percentage of links coming from each domain. So as you can see traffic planet there, your account 44% of my entire link profile which is pretty high. Domain page rank we can get a breakdown of the page rank of the domains that are linking to us so we can see mostly PR 3 domains coming in here. Webpage PR so the actual PR of the page is that are linking to you mostly a hyphen a few zeros, some 1s, 2s, 3s,4s and a 5. 

And that ís a pretty much natural looking profile. You can also look at what keywords are coming in as well as the anchor text and the percentage across all of your pages here and various other things such as the most commonly used anchor URL, IP address country whether your backlinks have the mass listings or not, Yahoo listings and whether they can link back to you. So that is the general statistics letís take a look at some of the reports. So you can customize your reports into your own branding if you want to, I donít want to. 

And let ís have a look at the initial report it generates. You can see various statuses about your backlinks, and you know the age, geography, text versus image do follow versus no follow. The top 30 rank URLs, top 30 anchor texts and various over items here and youíve all sorts of written reports build in that you can choose from, letís just have a look at this one while it builds that. And this is just a complete list of all of the backlinks along with the details of them. SEO success blueprint letís have a look at that report. 

And here we go.So letís see this is just an ordinary report with a bit of information of your backlinks in it. But all of these reports are completely customizable. You can add and remove different sections as and when you want to. And these are great for sending to your clients or to your boss just to appease them with different statistics and it's also a great tool for looking at your competitor's backlinks because you can see very quickly and easily exactly why they rank and not only that but the anchor text theyíre using and have the ability to

visit the page and try and get the same link that theyíve got. So overall SEO Spyglass is a great tool. If you really wanted to you could come up here and add in over projects to compare against so if you have the project for your competitors so you can actually compare your entire backlink profile against your competitors. See where youíre stronger and try and replicate their links where possible. So that is SEO Spyglass. And last but not least is the link assistant for finding high-quality links. So this is

link assistant and it's really good at finding places to get high-quality links from. And I also use it to automate guest posting but thereís a separate tutorial available for that on my blog. So letís get started. Letís just enter our websiteís URL here and click on next and that will go out and fetch some relevant information and the anchor text to rank for, the brief description for our site and next contact name and email address and click finish. 

And first thing that we want to do is look up some potential link partners. And to do that you click on search and you got a few options here, you can find sites by keyword search or sites which have link submission forms etc so letís do the keyword search one first. Make sure enable options is ticked click on next enter keywords Iím just going to go with SEO, nice and easy next. And these are the search engines it will use to find potential partners click next. And you can tell it to acquire a certain number of partners just for this example Iíve

set that to 10 and click next. You can use the interested partner's filter so it will only return results where it already has resources directory partners links or recommended. Iím going to click next here and I leave this at default and I always tick this. And these are ranking actions and filters so you can actually just return sites that have you can say I only want to see these sites which have the domain page rank of more than PR 2. And it will only return link partners with domains of PR 2 or more, Iím just going

to untick all of the filters here. And then it will go out search engines for you and go and process data for potential link partners. So Iím just going to pause it while it does that. Okay, thatís finished and here are the results and you can pick which ones to add to your partnerís list so Iím just going to take a few here and click next. And finish. And right here you can see here is the potential partner domains and link to the resources

a page where you may be able to get a link as well as their email addresses to contact them. So letís just have a look at the over search methods, letís just take a look at finding sites that link submission forms quickly. And again weíre going to go with SEO, here you can type all of the different partner scripts at it, it's compatible with I just leave them all ticked, click next. And next here and weíre going to find another potential 10 partners using the interested partner's filter, getting the complete URLs without any of these

filters in play. And that will go out and find it for us so letís just pause the video. Okay, so weíve got some more partners here and in fact just tick them all and bring them all in. click next-next and finish. So here you can see weíve got lots of potential partners and we can include some additional information here by editing the report and such as we can find out the domain page rank the elixir rank possibly if we wanted to get traffic from our links as well. Click on okay,

okay again and to get that information we need to click on update, update ranking factors and here we can see the different factors we can choose from, we can also add more ranking factors in here. also, social media metrics in that just to review each domain thoroughly before you decide you want a backlink from it. So Iím just going to get rid of that and include those click next and you can see thatís going quickly and updating those for us. And now we can sort by domain PR or elixir rank, so youíve got a couple of options now

you can either visit the various backlink pages that itís found and you can see here some resource pages and some link exchange pages that you can probably just visit and submit your link to. Otherwise, you can send them all in an email, we can see its automatically extracted emails here so we can highlight those right click, click send an email to selected partners. Now link assistant comes with some default templates here and this is a default template that you can see and you can add your own templates in and I recommend writing

your own template here because this is generally used to propose a link exchange. When really what you want to happen is just them linked to you. So feel free to customize the emails that go out here to your heartís content and stop prospecting people for some potential links and you can then manage it all. Iíve actually has done nothing in here but if you come up with the reports again and theyíre brandable you can get reports on your activities with your link building throughout this tool. Itís

just really nice and easy way to find potential partners getting in touch with them, getting links with your competitors cannot get and itís really an invaluable tool especially if youíre doing backlinking and things like that. And I just wanted to quickly show you this project from my guest post automation tutorial which you can find on my blog. Hey you can see how I have got a list of potential link partners all have right pages so they accept guests posts and then if I want to contact

any of these and request a guest post. So letís say okay this week Iím going to try and guest post for these guys. I can just right click, send an email to selected partners. Up here Iíve got a special email I wrote called guest post request. That introduces me, who I am and of course an article and quickly just click on send okay and send the email out to all of these partners. Come up to the mail tab here and any replies that I get, I can manage them all through here and then, over here you can just update the

statuses of your attempt so as you can see up here guest post request sent, Iíve sent them a request and Iíve had a response. These guys Iíve not yet contacted and if we just sort this status column, and Iíve got status here the guest post live on the back page here the guest post is live on. So link assistant has a huge amount of uses if you think about it properly, I like using it for guest posting personally as you can see so be sure to check out the tutorial on my blog which covers that vast detail.

So that pretty much wraps up my review. SEO Powersuite consists of- Website Auditor, which you can use to conduct details SEO audits. Rank Tracker, to track all of your rankings and your competitor's performance. SEO SpyGlass, to download and analyze all of your backlinks. And Link assistant, for finding potential link partners and prospects. I have used SEO Powersuite for about 3 years now and is an essential suite of tools for any serious SEO. Don't forget there is a 100% free trial for you to download

Seo For Startups In Under 10 Minutes

Google since 2005 working with our search and our webmaster tools teams. But if I were a consultant for your startup, here's all the advice I would give in under 10 minutes. This talk is aimed at companies who have their main content below about 50 pages. For those sites that are looking to rank for thousands of unrelated keywords, like an e-commerce site or a news agency, you might wanna invest more time in SEO. My objective for this talk is to provide you the basics in the most efficient manner possible and to help you feel assured

that you're not doing something totally wrong related to search, and last, to provide pointers for more information. The first thing to do with your domain is to decide whether you want visitors to see the dub, dub, dub version or the no dub, dub, dub version. At which point your 301 redirect users from your non-preferred to your preferred version. Now, many large corporations, like Google and Facebook, actually keep the dub, dub, dub version, but you're free to do whichever you want. The reason why we use a 301 and not a 302 is that

a 301 is a permanent redirect and that way it signals to applications like search engines, to actually transfer all those indexing properties from the source to the target. The next step is to verify ownership of your site in Webmaster tools. And I don't just say this because I work with the team, but I think this is really valuable. I encourage you to sign up for email forwarding. Email forwarding allows Google when we have any message for you, like when we think you might have been hacked or we think your site is hosting malware, or we're

having trouble crawling your site and we found a high number of unreachable URLs. So any of those messages can be forwarded to Google Webmaster Tools and if you have email forwarding enabled, it can be forwarded directly to the inbox that you check every day. One more research tip is to perform a background check on your domain. For example, if it was previously owned by spammers then you're not going to rank very well now. So, one good way to check is to look at the keywords listed in Webmaster tools for your site and see if you see any

unwanted words there. Also, you can see if you're indexed by performing a site colon search with your domain. And if you see any problems the Webmaster guidelines can be found at this URL. And if you have questions about penalties or reconsideration requests and that entire process, my friend Tiffany Oberoi has a great interview listed here. I'd like to highlight the fetch as Googlebot feature in Webmaster tools. It's a great feature cause you give us a URL and then we'll perform a crawl as Googlebot, and you can see exactly

whether we've been redirected appropriately and exactly what content we download. An additional part of this feature and I think this is really useful, is that you can actually tell us to not just crawl but to submit to index for that URL. And this way, any time you update a page or you create an entirely new page, you can trigger that entire process to happen by Google and have it available to searchers even faster. My next advice is to include analytics code whether it's Google Analytics or another provider. Now you wanna start collecting

this data even if you're not ready to use it because once you hire someone it's better to have some historical information about your site. The next part is the strategy in your site design. You'll want to create a great experience for all your visitors and their different personas. So, consider your customers. Also your investors and what content will they see? Or even the press. Some questions to ask when it comes to site strategy are a utility. Does our site design meet the needs of each persona and does each persona have

a great experience? Navigation, if a searcher lands on a child page, and that's common with search results they don't funnel directly through your homepage all the time, can they figure out where they are? And can they easily navigate to where they want to be? Another question is about whether or not your site is focused. Does each page contain one logical topic that's obvious to visitors? It's common with startups that because you're tight on time and resources, that as you collect more and more information, you just add that to

existing pages and make those extremely long forcing users to scroll. But, instead, think about your site design and if that should be broken up into separate pages. The next step and this is especially helpful for Startups, is to define your conversion whether that means for "group foo" visitors to sign up for the newsletter or to contact biz dev lead or to try your product, you want to have a relevant conversion possible on every page. Like a call to action. And not force users to make extra clicks. When it comes to your

copy or the actual information that you have on each page, it's great to include relevant keywords naturally in your text. These keywords are like query terms that normal people would use to find your product or your business. So, for example, companies might call themselves as selling athletic footwear but in your actual copy, it's better to include terms like running shoes which is what people actually search for. One more thing I wanted to mention about the copy on your pages is to answer your visitors or the personas questions that they might

have. For example, is the product reputable? Perhaps show reviews or let other users review. Or if a user might ask, "What if this product doesn't work" then explain the customer satisfaction policy. Every page should include a unique topic, a unique title as that can be displayed in search results, a unique meta description which might be displayed as the snippet and then for non-dynamic sites, this is just a best practice, but it's good to have keywords in the filename, lowercase and hyphen separated. And then, of course, descriptive anchor text

for every link whether you're linking internally or externally to another site. So here's anchor text that could use some improvement. For more information on our product specifications, click here. Click here is not that descriptive. A better way to have it would be, for more information please read our product specifications. So that's what you wanna aim for. A good example of a site that has a unique topic on each page as well as a unique title and descriptive anchor text, can be showing with this search result for NASA. Now, NASA doesn't only have

their homepage showed but also has generated site links. This site links algorithmically by Google but they can influence by great site design, having a unique title as well as great anchor text. I'll quickly cover some potential pitfalls. Please do not hire a rogue or shady SEO. If they guarantee any rankings it is too good to be true. Please don't participate in link schemes or buying links for the purpose of passing PageRank. And last, I know it's great to have a fancy site but try not to focus so much on site fanciness that you don't

actually, have indexable and searchable text. Another thing to consider about your site is the page low time. I've noticed a lot of Startups don't necessarily have time to focus on this. But, it's good to know that Akamai actually did a study of e-commerce sites and found that 2 seconds is the threshold for e-commerce sites acceptability. At Google, we aim for under a half second. In general, the longer your page takes to load, the more likely it is that users can click away. Now, let's talk about ranking. Check that you rank

for your company name. Hopefully, the number once was site links. If you want to rank for other terms, you can use Webmaster Tools' search queries. And, I put this link earlier, but here's the link to a video on using Webmaster tools. Then, get involved. For Startups, it might be the case that no one searches for your new kind of product or service, so you have very low query volume. At that point, you could prioritize, finding a potential audience or community through existing forums, blogs or social media sites. Know that, to

rank well and to stay on top, provide an awesome product or service. And then, generate buzz. Startups often ask me about social media marketing and whether they should invest their time. Well, I think that social media is terrific and one big reason is that rather than just having an avenue of users coming through search, this really diversifies your approach and you can get visitors from different sources. But here are a few tips. First of all, think holistically. So, you might create an identity on key sites, and then participate. But, remember,

you eventually wanna connect users to an entry point of conversion. So think about that entire user experience from a social media site directly to conversion on your site. Also, and this is fairly obvious, but focus your energy where your audience hangs out. And last, play to your authentic strengths, it's likely that your company has limited resources. So, if your CEO likes to tweet, then go ahead and let them, or if you have a salesperson who really enjoys Facebook then that's terrific, or if you have a developer who's already on

Google Plus or Stack Overflow then have them represent your company and interact with the community there. My last takeaway is this, even with great advertising and terrific marketing, valuable conversion still happens on your site. So please, stay focused and make sure you're ready. Thanks so much

How Does SEO Work I Godaddy

You've heard the term SEO, but you're not sure what it's all about,

or if you even need to care. This an overview of how SEO works and why it matters. SEO stands for Search Engine Optimization. SEO's goal is to get your website the best possible rank in organic, or non-paid results, on search engines such as Google, Bing, and Yahoo.

Every day millions of people search online for products and services. Years of research proves that people rarely look beyond the first page or two of results, and they most often click the links at or near the top of the page; which is where you want to be when people search for your products and services. Search engines use complex formulas and processes called algorithms to analyze, index, and rank the millions of sites on the web.

You can optimize your site to align with these algorithms by applying techniques that act as signals to search engines. Search engines evaluate these signals and use them to assess where your website should rank compared to other sites. These signals include keywords, meta tags, and links to your site from other sites.

An important thing to keep in mind is that search engines are sophisticated; they analyze for quality, not quantity, in order to provide search results that are relevant and trustworthy. The first step in optimizing your site is to think about your target audience.

Who are they? What will they want to see and learn when they visit your site? What words or phrases are they likely to use to search for your products and services? Use that knowledge to create compelling, well-written content that engages your audience and spurs them to action.

Remember, flooding your website with keywords that degrade the readability and appeal of your content will hurt your rank, not help it. Making your site easy for people to share on social media is another way to optimize. Adding buttons for Facebook, Twitter,

Pinterest and other social media sites is a great way to make your site more shareable. Use of backlinks can also improve your website's ranking. Backlinks are created when someone puts a link to your website on their site. Search engines take note of backlinks. However, having a bunch of random websites linking back to yours

won't boost your search engine ranking. Again, quality and relevance are key. If this is all sounding complex and time-consuming, well it can be. The good news is that there are automated tools and expert services to help you,

such as GoDaddy's Search Engine Visibility Tool and SEO Services. Everyone with a website should care about SEO. So optimize!